One of the most common questions brand marketers ask us is simple: what does campus sponsorship actually cost? Pricing varies widely by fest tier, footfall, and the type of activation — here is the breakdown we give our own brand partners.
Understanding Fest Tiers
Tier-1 fests (think Mood Indigo, Oasis, Antaragni) draw six-figure footfall over several days and command title-sponsorship budgets to match. Tier-2 fests offer a lower-cost, higher-frequency way to build presence across more campuses.
₹2L–15L
Typical title sponsorship range, tier-1 fest
₹25K–1.5L
Stall / booth spot, depending on footfall
₹50K–4L
Product sampling drive across a fest week
What Actually Moves the Price
- Footfall and the number of days the fest runs.
- Whether the slot includes stage time or is booth-only.
- Exclusivity — is your category locked out for competitors?
- Add-ons like on-ground sampling, merch drops, or influencer tie-ins.
How to Negotiate a Fair Deal
The biggest lever brands underuse is bundling — committing to multiple fests across a season in exchange for a blended rate, rather than negotiating each one individually.